Six unknown people are shrieking while discussing the latest news in your living room. To make matters worse, they are cutting others mid-sentence, and rebuking and rebuffing each other with absolute disregard for conversation proprietaries. The other invitees are unfazed with the shrill level and plunge straight into the debate. After a tough day in office, you have had enough. You finally pick up the remote and flick to an international news channel where there is a more civilized discussion going on.
Watch this sample of Indian Hindi news channels discussion. The 1000 tonnes of gold dream of a sadhu was supposed to reduce the national deficit and change the destiny of India. Unfortunately, I couldn’t find an English news channel video on this topic.
The news broadcasters sensationalize the most trivial news by making it debate issue. The motley crowd gathers for their 15-minute fame. That they are being screamed at and insulted on a national broadcast does not deter them. Research shows that monkeys never call simultaneously. Each waits at least for five seconds after the caller has finished before responding. News broadcasters by no leap of imagination can be called polite conversationalist. They turn each intellectual discourse into an arena for combat. The discerning audience switches channels. Hence, I felt the need to discuss a few points.
Can public sue news broadcasters for wasting time? For instance, the swami’s dream of 1000 tonnes gold story circulated for two weeks. It died a tragic death when archaeologists reported that after digging they found a little bit of iron and broken glass bangles. Was anyone expecting anything else? Now let us assume ten Indian news channels gave one-hour airtime to this story. Approximately, ten million viewers followed the update. Hence, ten million productive hours were wasted. It approximately comes to 3470 person-years of labor squandered. Imagine the national financial loss resulting due to nonsensical stories.
Can public be inoculated from imbibing stupidity? Words seduce and rape, inspire and degrade, unite and alienate; hence, their power is infinite. The ambiance of news broadcast grates on the nerves. The invited experts are clueless on the impression of their words on their audience. The most loud-mouthed and aggressive person’s ill-informed diatribe is heard.
Media’s role is to shape public opinion by educating and enlightening audiences. They can develop an exquisite and warm relationship with them. Media easily transcends racial, cultural, and geographical boundaries and has a central role in building the knowledge level of the country. With the present level of news broadcast, government should develop a measurement scale to determine the decrease in level of intelligence and knowledge of audiences by watching the news channels.
Can news channels dedicate a few hours to positive stories? The news channels extol the gory, grotesque, and inane to get TRP ratings. The nasty stories permeate audience thinking and they turn apathetic towards distress and pain of others. The problems appear all pervasive where a single individual’s effort will not make a difference.
Shouldn’t news channels deliver enchanting, inspiring, and empowering stories for two hours every day? Tell stories about courage, compassion, altruism, brilliance, and determination. Stories encapsulating the essence of humanity.
It is not what you know; it is how you think that makes a difference in the world. As Gandhi ji said – “Carefully watch your thoughts, for they become your words. Manage and watch your words, for they will become your actions. Consider and judge your actions, for they have become your habits. Acknowledge and watch your habits, for they shall become your values. Understand and embrace your values, for they become your destiny.” News channels influence our thinking. They form the values of the nation. The irrelevant and frivolous news affects the destiny of the nation. Hence, audiences need to hold media moguls accountable to broadcast a higher standard of news. Shouldn’t this come under corproate social responsibility of media houses?