Comments on: Risk Assessment of Marketing Function http://soniajaspal.wordpress.com/2012/09/04/marketing-function-risk-assessment/ Thoughts on business ethics, corporate governance, risk management and compliance Sun, 19 May 2013 03:13:38 +0000 hourly 1 http://wordpress.com/ By: Sonia Jaspal http://soniajaspal.wordpress.com/2012/09/04/marketing-function-risk-assessment/#comment-22658 Sun, 09 Sep 2012 05:45:15 +0000 http://soniajaspal.wordpress.com/?p=4028#comment-22658 Vik,

Thanks for taking the time out to comment. I agree with you.

In my view, risks exist in each business function and are interconnected. When risk managers ignoring any function or business managers build walls around their function, the enterprise risk increases.

Sonia

]]> By: Vik http://soniajaspal.wordpress.com/2012/09/04/marketing-function-risk-assessment/#comment-22657 Sun, 09 Sep 2012 05:29:46 +0000 http://soniajaspal.wordpress.com/?p=4028#comment-22657 Great thoughts Sonia. Especially the the attribute matrix could not get simpler than this. It is need of hour that the controlling authority pay due attention and invite the RM/ IA function on the discussion table along with business managers.

]]>